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There are an estimated 4.26 million registered golf players in Europe, plus thousands of unregistered social players who just love the game. 66% of player distribution are aged 50 and above, an age range where considering retirement is a norm.
Additionally, there are another 18% of 40 to 50 year olds who may well be uniquely positioned to invest early in a golfing lifestyle.
Literally, thousands of these golfers dream of living and playing golf on a course where they own a retirement home, or to purchase as a holiday and rental investment.
Don’t spread your promotional investment around focus it on a niche market and target millions of golfers.